General rules on accrediting at Messe Essen trade fairs

As trade fair organisers we aim to facilitate access to information on our events and our company by providing accreditation to journalists. Accreditation is granted solely for the purpose of enabling journalistic coverage.

The following persons are entitled to media accreditation:

Persons from Germany or abroad who can provide the following proof of journalistic (including photojournalistic) employment (related to the topic of the exhibition in question):

• a. By presenting by-line articles published no earlier than six months before the time of the event
• b. By presenting a legal notice in which they are named as editors, permanent editorial staff or authors, and which is no older than three months at the time of the event
• c. By presenting a written commission from a complete editorial office, in the original, relating to the current exhibition
• d. By means of a weblink to an online publication that is well established in the industry community in question and that can prove an adequate reach. In these cases, advance accreditation is necessary due to the extra verification effort. Online media of this type must have been in existence for at least three months, must produce regular entries and the most recent article relating to the topic of the exhibition must be no older than three months.
• e. By presenting a document no older than six months stating that they work for a school magazine, or by presenting a valid ID from a youth press organisation, or by presenting written confirmation from a school stating that they work for the school magazine in an editorial capacity
• f. Holders of a valid press card from a German or foreign journalists’ association

We point out that presenting a press card is generally not, in itself, sufficient grounds for accreditation. The exhibition organiser reserves the right to request further proof of journalistic employment as specified in items a to e.

Credentials should be presented in German or English. The exhibition organiser reserves the right in individual cases to also demand presentation of a valid photo ID. There is no automatic right to accreditation. If necessary, the Messe Essen GmbH shall exercise its domiciliary rights.

The following groups of persons shall not be accredited:

• Persons without journalistic credentials, such as account managers, sales managers, advertising managers or web-masters, PR consultants and private companions
• Germans resident in Germany who present a foreign press card
• Persons who present a written commission from a freelance journalist
• Persons who are exclusively active in social networks in a private capacity

1 July 2016

ACCREDITATION GUIDELINES FOR INFLUENCERS

Requirements for accreditation of online journalists such as influencers/bloggers, Instagrammers, vloggers, YouTubers, podcasters and authors of online magazines are:

• A permanent topicality as well as significant access figures, which are comparable in the amount with access figures of professional online magazines of full editorial offices and publishing houses.
• The focus of the channel, blog or online magazine must relate directly to the topic of the trade show.
• The blog, Instagram,YouTube channel, must have an imprint in which you are listed by name.
• Influencers/bloggers, Instagramer, Vlogger,YouTuber, Podcaster who are working on behalf of a media must prove contributions that are regularly published under their name on established blogs/YouTube channels.
• We reserve the right to limit the number of people admitted per blog, Instagram, YouTube channel, podcast.
• Accreditation at previous events does not automatically imply legitimacy to the current show. There is no right to accreditation.
• Accreditation requests from influencers/bloggers, Instagrammers, vloggers,YouTubers, podcasters are to be applied for exclusively via the online accreditation up to one week before the start of the trade fair.

We would appreciate if you use the following hashtags: #shkessen #messeessen

20 September 2021